A demonstration can make a data product look complete. Keeping it reliable after customers begin using it is another job, says recruitment adviser Iona Hatherleigh. She describes employers seeking people who can explain a model, maintain it and work with colleagues who have to act on the output, rather than simply build an impressive prototype.

Hatherleigh recruits for technical roles around Bristol and neighbouring areas. She says candidates ask about the team around a vacancy, how much time is spent supporting live systems and whether someone else can cover specialist knowledge. Her account is an observation from her own work, rather than a measured regional vacancy survey.

Brightmere Energy offers one example of the questions facing established service businesses. The household supplier has expanded its use of digital tools, including the Nell assistant, and a senior data scientist left in April for a technology firm. Brightmere confirmed the departure but would not discuss an individual's remuneration or reasons for leaving.

A spokesperson said the company continued to recruit and develop specialist capability. Asked how it retained knowledge when experienced staff left, the supplier said colleagues worked across technical and operational teams. It did not give a headcount for its data science function or identify gaps in particular projects.

An experienced practitioner working elsewhere in the region, who requested anonymity because they were considering a job move, said a salary comparison was only part of a decision. 'You want to know whether you are joining a team or becoming the person everyone calls when something is wrong,' they said.

The practitioner described questions about documentation, support responsibilities and whether technical staff could obtain time to improve an existing system. They did not work for Brightmere and offered no view about its internal arrangements. Their concern was the difference between a vacancy described around new development and a role dominated by maintaining what already exists.

Brightmere's technology work is unusually visible to its customers because Nell speaks through the supplier's own channels. Incorrect payment-plan messages in March led the company to honour advice given to affected households. The company says it reviewed the relevant responses; it has not published a detailed account of how specialist work is allocated after such an incident.

Hatherleigh says candidates increasingly bring practical questions to an interview: who reviews a change, who signs it off and who can take over during leave? 'They still want interesting work,' she said. 'They also want an honest description of what happens after the first version is switched on.'